THE MERCHANT @ 777 - BERMAGUI, NEW SOUTH WALES

The Merchant @ 777 (Formally 777) is a well known local store in the little coastal village of Bermagui - NSW. This local icon has been providing locals and tourists with local produce, groceries and wares since 1932. Now with new owners (Bilal and Amanda) comes new ideas. The Greenroom was approached to create a fully built out brand and new exterior signage. We gave a nod to Bilal’s heritage and local landmarks by introducing a Camel as the icon and a Persian style pattern - paired with a modern take on a traditional style logo that honours the past and history of the wonderful old shop.